Friday, October 17, 2014

Footwear News: Lady O Shoes has a feature article in the fashion bible WWD - Women's Wear Daily's Footwear News!

Exciting News!

Read "Spring's Ladylike Launch" here: http://www.wwd.com/footwear-news/markets/springs-ladylike-launch-7972697?module=Footwear+News-Markets-second



Spring's Ladylike Launch

Lady O spring 󈧓
Lady O is all about flower power.

The new women's line, launching for spring '15 with 8 styles, incorporates pressed flowers into the designs.

"When customers buy our shoes, they're able to take advantage of pre-selected pressed flower combinations and own a piece of nature that lasts beyond spring and summer," said designer and founder Leslie Zheng. “Monochromatic shoes are rampant in our modern age, but shoppers are drawn to the color and comfort qualities contained within our shoe process.

"Lady O is designed to be chic, fun and trendy and is produced with high-quality components, finishes and unique details," Zheng added.

The styles will retail for $158 to $338 at Shopladyo.com and independent boutiques.



Friday, October 3, 2014

Item of the Day: Lady O -- Accesories Magazine


So thrilled to see Lady O shoes featured online at Accessories Magazine, Accessories Magazine -- a very prominent magazine (the major influencer) in the accessories industry.
http://www.accessoriesmagazine.com/103142/item-day-lady-o#.VDM0VaWBkwh

Item of the Day: Lady O


By on October 3, 2014

Florals have been a big trend this year, both in usual Spring/Summer quarters as well as darker versions into fall/winter. But you’ve never seen flowers like this!

Lady O Shoes recently released its debut shoe collection, created and designed by 16-year shoe industry veteran, Lesley Zheng. Lady O’s collection is a fun twist on the traditional spring florals however. Lady O Shoes are actually made with real flowers. Lady O shoes contain a patent-pending design using pressed flowers picked at their peak and infused in vinyl.

After years of overseeing manufacturing for brands such as Stuart Weitzman, Nine West, Sketchers, and Michael Kors, Zheng decided to try her hand at designing her own collection. Zheng had seen decades of floral fabrics and artificial flowers used in shoe designs but she wanted to make something different.
“How can we have something original and authentic that preserves the beauty of nature?”
So after years of experimentation, Zheng has created a signature technique for Lady O Shoes to incorporate real pressed flowers into each of the eight shoe styles for her debut.
“When customers buy our shoes, they’re able to take advantage of pre-selected pressed flower combinations and own a piece of nature that lasts beyond spring and summer,” says Zheng. “Monochromatic shoes are rampant in our modern age, but shoppers are drawn to the color and comfort qualities contained within our patent pending shoe process.”

The patent pending process begins when the pressed flowers are incorporated into the upper of the shoe using a non-woven fabric backing, the clearest and thinnest vinyl, and soft Italian kidskin for lining. Many hours are spent on arranging flowers meticulously for each pair of shoes.
Created by human hands, these artisan-created shoes are made with methods that date back to the Victorian era. Each Lady O shoe is made for comfort using NASA technology’s Poron memory foam. Each shoe also contains a winged arch, genuine leather sole and soft Italian kidskin sock, lining, heel and platform cover.

So instead of asking him for those dozen long stemmed roses, why not ask him for a bouquet by Lady O?
Retail: $338
www.ShopLadyO.com

Thursday, October 2, 2014

Testimonial of the day: Lady O Shoes are absolutely gorgeous and I was able to wear and dance in these for a whole day with no problems!

by Amanda Whipple, Professional Dancer,  Oct 02, 2014

The shoes are so comfortable! Not only are they comfortable enough to dance in, but they are absolutely gorgeous as well! The best part of Lady-O shoes is the quality, you can see that each pair was made to perfection. It's important to find shoes that look great, but feel great too! I was able to wear and dance in these shoes for a whole day with no problems!



Testimonial of the Day: Rocking my signature Lady O Floral Pumps.




By Camille Schmidt, Oct 03, 2014

Rocking my go to white flouncy dress and my signature Lady O Floral Pumps. These babies are made with real pressed flowers!