Friday, October 3, 2014

Item of the Day: Lady O -- Accesories Magazine


So thrilled to see Lady O shoes featured online at Accessories Magazine, Accessories Magazine -- a very prominent magazine (the major influencer) in the accessories industry.
http://www.accessoriesmagazine.com/103142/item-day-lady-o#.VDM0VaWBkwh

Item of the Day: Lady O


By on October 3, 2014

Florals have been a big trend this year, both in usual Spring/Summer quarters as well as darker versions into fall/winter. But you’ve never seen flowers like this!

Lady O Shoes recently released its debut shoe collection, created and designed by 16-year shoe industry veteran, Lesley Zheng. Lady O’s collection is a fun twist on the traditional spring florals however. Lady O Shoes are actually made with real flowers. Lady O shoes contain a patent-pending design using pressed flowers picked at their peak and infused in vinyl.

After years of overseeing manufacturing for brands such as Stuart Weitzman, Nine West, Sketchers, and Michael Kors, Zheng decided to try her hand at designing her own collection. Zheng had seen decades of floral fabrics and artificial flowers used in shoe designs but she wanted to make something different.
“How can we have something original and authentic that preserves the beauty of nature?”
So after years of experimentation, Zheng has created a signature technique for Lady O Shoes to incorporate real pressed flowers into each of the eight shoe styles for her debut.
“When customers buy our shoes, they’re able to take advantage of pre-selected pressed flower combinations and own a piece of nature that lasts beyond spring and summer,” says Zheng. “Monochromatic shoes are rampant in our modern age, but shoppers are drawn to the color and comfort qualities contained within our patent pending shoe process.”

The patent pending process begins when the pressed flowers are incorporated into the upper of the shoe using a non-woven fabric backing, the clearest and thinnest vinyl, and soft Italian kidskin for lining. Many hours are spent on arranging flowers meticulously for each pair of shoes.
Created by human hands, these artisan-created shoes are made with methods that date back to the Victorian era. Each Lady O shoe is made for comfort using NASA technology’s Poron memory foam. Each shoe also contains a winged arch, genuine leather sole and soft Italian kidskin sock, lining, heel and platform cover.

So instead of asking him for those dozen long stemmed roses, why not ask him for a bouquet by Lady O?
Retail: $338
www.ShopLadyO.com

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